Advertising and the state of Art — epilogue: pomo

September 4th, 2006 ~ Articles

Finishing up this big foursome, I felt like I had to at least try to define postmodernism and how the fall of the old regime is affecting what culture producers are doing now. For reasons I’ll go into below, the parameters of pomo are a little indistinct, but hopefully this’ll give an idea about it. And if you feel like skimming, you can skip down to the bottom for my two-cents on what Christian churches need to know about the current cultural climate.

Who believes?
Going over some of the modernist hubris with a friend, he looked perplexed and said, “Does anybody really believe that?” And the answer is: Ohhhh yeah. Definitely.

Artists, philosophers, writers, social scientists and the like comprise the subset of society that charts out the latest fad, and they believed in the secular values of Enlightenment and modernism as long as they possibly could. You may not know anybody that falls into this category, but trust me, they have a big say in what plays and what doesn’t in the public forum. They teach it, they talk about it, they care about what it means and where it’s all going. And part of the reason I’m bothering to blog about this is that I think Christians should at least have some Cliff’s notes on what it might indicate.

What do they believe?
Those who were strong advocates of modernism aren’t generally that keen to advocate postmodernism, and so it gets a little difficult to define. The cultural elite who thought they’d died and gone to heaven when they were reading Darwin, Freud, Nietzsche and Marx spawned a generation that thought they’d died and not gone to heaven when they read that Nietzsche was Hitler’s favorite philosopher and Marx was Joseph Stalin’s excuse for gulags and firing squads. In short, history just didn’t bear out the glowing prognostications of the modernists. Darwin’s theories are at least partly to blame for the much more troubling social Darwinism, and Freud’s methods, in spite of major cheerleading and underwriting from his devotees, didn’t eradicate all anxiety, guilt and neurosis (in fact, just the opposite). That all led to an understandable lack of confidence. So whereas modern Art is:

  • self-conscious (I might almost say ’self-important’);
  • optimistic about modernism, society and the future; and
  • rationalistic, favoring quasi-scientific formulas and technical-sounding jargon even when it claims to be experimenting —

– postmodern art is:

  • reflexive (reacting to society’s likes and dislikes rather than trying to plot them);
  • pessimistic about modernism, society and the future; and
  • less rational, more open to being playful, spontaneous or just entertaining.

Modern art: think Mondrian (left). Postmodern art: think Lichtenstein (right).
Mo and Pomo

And branching out to the world outside of just Art, Wikipedia’s entry on postmodernism says that it has had an impact on “philosophy, art, critical theory, literature, architecture, interpretation of history, and culture” and is roughly defined by the following beliefs or attitudes:

  • A continual skepticism towards the ideas and ideals of the modern era, especially the ideas of progress, objectivity, reason, certainty and personal identity, and grand narrative in general.
  • The belief that all communication is shaped by cultural bias, myth, metaphor, and political content.
  • The assertion that meaning and experience can only be created by the individual, and cannot be made objective by an author or narrator.
  • Parody, satire, self-reference, and wit.
  • Acceptance of a mass media dominated society in which there is no originality, but only copies of what has been done before.
  • Globalization, a culturally pluralistic and profoundly interconnected global society; decentralized in all types of global processes.

Is postmodernism good for orthodox Christians?
Good question. My impression is that other Christian culture watchers say ‘no.’ I suppose I think it’s a Stay-tuned-and-find-out situation right now. If I don’t share the pessimism, it’s because I think the distrust of Enlightenment hubris is tremendously promising. Even if we can’t say categorically that orthodox Christianity has won, modernism has certainly lost. As noted above, postmodernists are skeptical and satirical, but for the first time in centuries they’re skeptical and satirical not just of traditionalists but of themselves – of their own ominiscience, of their own correctness and — most importantly — of the ability of godless man to ensure a culture for himself that is fair, good, lasting and beautiful. How long have we been saying that secular humanism is flawed? How long have we tried to point out problems and biases? Heck, we won the argument and no one was even listening to us!

Can an active, intelligent, caring Christianity step into the breach? It would be more surprising if it didn’t. But it has to be all those things — active, intelligent and caring. It has to be a healthy and vigorous defender of the Truth, and Christians have to be fully versed in what the Truth is. This isn’t the time for bumper-stickers and tacky 2-cent tracts. We need to know what we believe and be able to articulate it to people who are used to arguing. If we don’t know what we believe, time to find out. We have to live in a way that shows that we put our money where our mouth is — make no mistake; the pomo generation is more able to spot a phony than the modern one, not less. If we can’t stand the scrutiny, we’d be better off working on ourselves first.

And if we do think we’re ready to take our act on the road, it doesn’t mean we should dust off all the Faith-a-thon pamphlets and start cooking for the revival meetin’. Taking the opportunity of postmodernism to just revise the old methods of reaching people will guarantee that we miss this window of opportunity. Note the changes indicated by postmodernism — the globalization, the love of intelligent debate, the changes brought by the Information Age — and consider the following:

  • Think locally and regionally in terms of evangelism — Think garage bands as opposed to stadium rock concerts. It’s amazing what you can do on a small scale these days, and it will be customized and personal — two things that people don’t see much these days.
  • Think globally in terms of the definition of community — Helllllooo, blogosphere!
  • To quote my favorite John Mark Reynolds’ mantra: Be a culture-producer, not a culture consumer. Have you noticed that these days ordinary people can make music, write books, produce art and create movies that can be enjoyed by people around the world? You may not get the readership that Harry Potter gets, but if you’ve got something to say, you don’t need to wait for a publisher and marketing firm to give you the go-ahead. Stop paying for other people’s creations. Start making your own.
  • Create your own paradigm — The same idea about producing culture applies to other aspects of your life. Cook your own food — better yet, grow your own food — and consider selling what you cook. Do some gardening or farming, or support local gardeners. Do your own recycling and ecology-watching (don’t grouse about what everyone else is doing). Run your own business if you can. In short: keep it simple; cut the ties to mass-produced stuff when you can; make things count.
  • Be yourself. Live the Christian life. Don’t try to be cool or trendy according to the world’s ideas. These days there’s nothing more winning than being genuine, natural and at peace.
  • Don’t hardsell. Be kind to all people, including people that you think need to come to your church. This isn’t the 1800’s — everyone you meet has telemarketers, spam e-mailers, charities, workpeople, family members and media personalities trying to sell them a product or point of view every hour. Don’t be another ad they tune out. Respect people’s intelligence, their free will and their space. Don’t badger or nag.

Sounds like a lot, I know. But it’s rewarding work. Christians have been pushed out of the culture for too long. If we want to put a Christian worldview back where it might get noticed once in a while, we’ve got our work cut out for us. If we choose to spend the next generation or two isolating ourselves, licking our wounds and failing to notice the opportunities that exist, we deserve what happens when that opportunity gets away.

4 Responses to “Advertising and the state of Art — epilogue: pomo”

  1. d_s Said:

    “Think globally in terms of the definition of community”????
    Aaaaaarggggh!!!!!
    Shades of the COE cathedral video game.
    What’s next?
    CyberOrthodoxy? Virtual Divine Liturgy?
    I think not.
    Ever hear of Wendell Berry?
    Read him?
    I’m no “Luddite” (in the negative pomo sense of the word),
    but I do think there’s a narrow window of opportunity forming for use of high technology before we become abused by it.

    Appreciate the blog.
    Ditto on the Mac thing.

  2. Grace Said:

    Well, okay so I was a *little* optimistic about what could be done. But no, I never had in mind exchanging the completely and properly personal aspects of Orthodoxy into something “virtual”, or even televised — yuck! Remember that I was only talking about ‘culture.’

    What I had in mind was that the Orthodox worldview should be represented by its faithful. By doing a blog or having a Website, hopefully no Orthodox thinks they “are” the Church to anyone. But I’d like to think that uninitiated people might learn about Orthodoxy from those avenues enough to follow up by looking up a church. I think that’s the fond hope of every Orthodox blogger.

  3. d_s Said:

    Couldn’t resist giving you a hard time (sorry).
    You’re optimism is refreshing, it’s the ambitiousness of it that’s frustrating.
    Who among us can really pull off the things that are of cultural necessity to being producers and not just passive consumers?; what with having nuked (”nuclear”) family thrust upon us for so long to the point that it’s thought to be “normal.
    Then there’s the time factor of a fast paced society.
    In addition to little to no mainstream option (or opposition) to “single family” residential “living”, there’s the added burden of the latte “good life”, SOV (single occupancy vehicle), double car garage, dog, cat and 2.5 child American Western cultural syndrome that’s simply unquestionably taken for granted.

    Commute cross town Sunday mornings (so what’s a few more pounds carbon to the atmospheric load?), “celebrate” with people you never interact with otherwise, chit chat through “coffee hour”, then head off for another week of same ole same ole.
    If that’s what Orthodoxy has to show the secular “culture”, why would anyone bother to become Orthodox?

    Since Tradition is a distinguishing factor of Orthodoxy, seems to make sense to inspect how Tradition historically appeared culturally. I hear monks relocated to a new land and simply went about celebrating liturgically and praying. The natives became curious instead of restless, and checked them out. One thing led to another, and the next thing you know the natives embrace Orthodox Christianity and receive a Christian understanding of their cultural tradition.

    All this took place among an agrarian

  4. d_s Said:

    All this took place among an agrarian based, local not “global” economy where people lived proximally to one another, and interacted on a daily basis, not just with each other, but with All Creation. The Temple became the focal point of the town or neighborhood wherein the vision of Re-Creation of the Cosmos was kept vividly alive. There was communal rather than individual focus.

    Seems to me tis important to be realistic about the nature of Western American culture and the counter cultural requirement of maximally being Orthodox Christian. The more OC’s live the secular lifestyle the less witness there is; the more OC’s counter culturally “love one another” (as was said of the early church) the more witness there is.

    The comment about “loving” was made in reference to the communal Christian life wherein material goods were shared instead of everyone fending for themselves in a dog eat dog Darwinian social structure.

    Also seems that Orthodox culture seeks to provide focus on the remembrance of Death and the remembrance of God, two things that aren’t the least concern of secular culture. So the question is, how to create a culture for oneself that has such focus? The answer appears to me to be: find others so inclined and find a way through prayer to do so together in true “communion” (as in “community”; “communally”).

    The spiritual battle’s tough enough as it is without fighting uphill.

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